Testing out a new paid marketing channel is relatively easy. You can assign someone in-house, allocate some test budget, and pretty quickly quantify the return on your investment

Learn how to turn a combination of Google, company, and competition data into actionable insights for optimizing your Smart Shopping campaigns.

Google has announced that your app campaigns within Google Ads no longer require manual deep linking. You can now select the option to direct users to the app homepage even if your app does not have deep links implemented.

Google’s John Mueller was asked if using “admin” or “author” for the author name on articles would be okay for some web sites. The answer was not 100% clear, but he suggested for YMYL categories of sites, it’s best to stay away from generic author names like that.

Christine Liang from The New York Times shares the latest tips and strategies for optimizing news for search – from NESS 2021. The post 10 News SEO Tips from The New York Times’ Christine Liang appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Top takeaways and expert tips from news SEO experts at The New York Times, USA TODAY, WSJ, Google and more – from NESS 2021. The post News SEO: Popular Topics, Hot Takes & Expert Tips appeared first on Search Engine Journal .

First, please go read Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims story on Search Engine Land.

Google added to the Search Console Search Analytics API Discover and Google News data that it added to the web interface earlier this year.

How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? Learn more in this Ask an SEO.