Archive for January, 2022

Google: Ignore Toxic Links, Some Tools Make The Wrong Assumptions

2022/01/07

Google’s John Mueller said it again, when it comes to “toxic links” you can ignore them. If you are losing sleep at night over them and it makes you sleep better, you can disavow the links – but you don’t have to – John Mueller said just ignore them and move on

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Google: Keyword Density Still Not An SEO Search Ranking Factor

2022/01/07

So it is now 2022 and some folks are asking if keyword density is an SEO Google search ranking factor. The answer is still no, according to John Mueller, a Search Advocate at Google.

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Search News Buzz Video Recap: Bing’s IndexNow For WordPress, Google SEO Topics, Links In 2022 & More

2022/01/07

It was a slow start to 2022 but I guess that is welcomed by most of you – I have my January 2022 Google webmaster report live, if you took off at all…

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Google Ads to allow ads for sport betting in New York

2022/01/07

Mobile or online sports bets can be placed in New York beginning Saturday morning and with that Google Ads is adapting.

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Managing Freelance Writers: How To Find, Train & Retain Top Talent via @sejournal, @ronlieback

2022/01/07

Learn how to better manage freelance writers and help them grow with your agency or business for your mutual benefit.

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Google: One Part Of Site Can Hurt Entire Site Quality via @sejournal, @martinibuster

2022/01/07

John Mueller discusses how Google assesses websites for site quality, which is important given how so many sites have trouble with indexing The post Google: One Part Of Site Can Hurt Entire Site Quality appeared first on Search Engine Journal .

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How Google Reviews Impact Map Pack & Organic Search Rankings via @sejournal, @JRiddall

2022/01/07

Customer reviews help prove that your business has expertise, trustworthiness, and authority within the local service area. Here’s how that impacts your rankings. The post How Google Reviews Impact Map Pack & Organic Search Rankings appeared first on Search Engine Journal

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Google Career Certificates: A Complete List via @sejournal, @MattGSouthern

2022/01/07

Google offers a number of certificates that allow you to fast-track your career toward jobs in high-demand digital fields. The post Google Career Certificates: A Complete List appeared first on Search Engine Journal .

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Trying To Adds Exact Match Keywords To Google Ads? Google Says Nope, We’re Adding Broad Match Keywords

2022/01/07

Drew Cannon posted on Twitter a screenshot of him adding new exact match keywords to his Google Ads campaigns and then Google informing him that no, despite wanting exact match – we’re going to be going with broad match. There is a not that says “broad match keywords are on and keywords will be saved as broad match.”

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B2B Marketing News: B2B Marketers Use More Tools, Brands Turn To Empathy-Based Marketing, & eCommerce Searches Become More Informational

2022/01/07

Can You Relate? Empathy-based marketing requires brands get to know the people behind the data 52 percent of consumers have said being treated with respect is a key way brands can show empathy to customers, followed by being treated like a human being at 50 percent, according to survey data also showing that listening and curiosity are more key for brands in 2022 than at any point during the pandemic, and the Association of National Advertisers (ANA) takes a look. ANA Are Brands Investing in Social Media Communities in 2022

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