Archive for January, 2022

How To Drive Facebook Leads Via Phone Calls via @sejournal, @closedloop

2022/01/26

Maximizing the impact of your Facebook lead generation efforts means giving your audience several options to contact you, phone included. Here’s how. The post How To Drive Facebook Leads Via Phone Calls appeared first on Search Engine Journal

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Social Media Sharing Buttons: How & Where To Add Them via @sejournal, @kristileilani

2022/01/26

Of course you want people to share your content! But where should you put social sharing buttons for the greatest engagement? The post Social Media Sharing Buttons: How & Where To Add Them appeared first on Search Engine Journal

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In-Person, Virtual & Hybrid: How To Get The Most From B2B Marketing Events In 2022

2022/01/26

How can B2B marketers get the most from events in 2022, whether they’re in-person, all-virtual, or in any of several combinations of hybrid formats? The marketing event landscape in 2022 may not be as topsy-turvy and uncertain as it was in 2021, yet there’s no shortage of questions many events are still facing

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Microsoft earnings: Search, LinkedIn advertising revenue rise

2022/01/26

Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth. Please visit Search Engine Land for the full article.

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Google Ads scripts rolls out support for asset-based video ads

2022/01/26

Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads. Please visit Search Engine Land for the full article.

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Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips via @sejournal, @mirandalmwrites

2022/01/26

What might cause a website to lose rankings and traffic after a rebrand? SEO experts share tips for preventing and fixing rebrand issues. The post Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips appeared first on Search Engine Journal .

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YouTube CEO Defends Removal Of Dislike Counts via @sejournal, @MattGSouthern

2022/01/26

YouTube CEO Susan Wojcicki defends the removal of dislike counts on videos in her annual letter outlining the company’s priorities for the year. The post YouTube CEO Defends Removal Of Dislike Counts appeared first on Search Engine Journal .

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Business Name "Keyword Near Me" Might Not Be A Great Idea

2022/01/26

Chris Tweten posted a photo the other day on Twitter of a dental office sign with its company name – the company name is named “Dentist Near Me.” Of course, the SEOs in all of you are thinking, oh, this dental practice wants to rank for all [near me] related dental queries.

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Google May Assign Multiple Languages Per Page

2022/01/26

Google generally likes you to stick with one language per page, that isn’t to say you cannot use different pages throughout your site with different languages. But if you do not listen and you put multiple languages on a page, Google can assign multiple languages to that page, said John Mueller of Google

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