Archive for February, 2022

Questions and Answers In The Google Maps Interface

2022/02/19

The questions and answers section is often found for local listings local knowledge panel listing on both desktop and mobile but now it is also showing up in the Google Maps interface.

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Google: Adding Individual Pages Does Not Impact How We Crawl Your Site

2022/02/19

Google’s John Mueller said that simply adding individual pages won’t impact how Google crawls your site. Crawl budget generally is only impacted by hundreds of thousands, if not millions of pages – not individual pages here or there

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Daily Search Forum Recap: February 18, 2022

2022/02/18

Here is a recap of what happened in the search forums today…

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Video On How BERT Helps With Google Search – It’s The Little Words

2022/02/18

Google has posted a new video on how BERT helps Google Search understand language. Google has been using BERT in search since 2018, we only knew about it in 2019. That being said, the short video basically says it is about Google understanding the little words better.

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Search News Buzz Video Recap: Google Algorithm Update Brewing, Google Ads Disapprovals, Google Reporting Glitches & More

2022/02/18

This week, we reported about a possible Google search ranking algorithm update brewing, after weeks of calmness. Google Ads may be mass disapproving ads..

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Local SEO Deliverables: What To Expect Of Your Agency via @sejournal, @LWilson1980

2022/02/18

What should you expect your local SEO agency to bring to the table? Use this guide to help ensure a successful relationship

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Free Google Ads Script To Dynamically Change Target ROAS via @sejournal, @siliconvallaeys

2022/02/18

Automate one of your most time-consuming tasks even while using smart bidding with this free Google Ads script to change your tROAS.

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LinkedIn’s Service Pages for freelancers adds features to showcase credibility

2022/02/18

Service Page owners can now show the organization they work for and include media from their portfolio.

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B2B Marketing News: B2B Content Marketing Purpose Study, LinkedIn’s Top Marketing Skill Data, & Google’s New Search Ads 360 Features

2022/02/18

The Purpose of Content Marketing for B2B vs. B2C Brands 88 percent of content marketers say that creating brand awareness is the primary purpose of content marketing, with 79 percent noting audience education, while some 78 percent said building increased trust and credibility — three of several statistics of interest to B2B marketers contained in newly-released survey data. MarketingProfs New LinkedIn Data Shows the Top Digital Marketing Skills Currently in High Demand Digital marketing specialists and account executives joined social media managers as the most in-demand marketing occupations, while digital marketing, advertising, and social media skills had the biggest mismatch when looking at job supply and demand, according to recently-released LinkedIn (client) survey data

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