Nine WordPress plugins, including popular ad management, malware firewall and database managers were found to have vulnerabilities affecting over 1.3 million websites The post Nine WordPress Plugins Expose Over 1.3 Million Sites To Exploits appeared first on Search Engine Journal .

Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future

Google’s John Mueller said the URLs listed in the “referring page” section of the URL Inspection Tool is not really important. It is just a technical thing showing which URL(s) Google first discovered the page

Google has not yet confirmed the issue but there are numerous complaints from publishers.

Impressions to the right audience has value. Here are multiple indicators you can use to help you determine whether the channel or tactic is effective.  The post How Impression-Based KPIs Drive Campaign Performance appeared first on Search Engine Journal

Oncrawl will continue to run under BrightEdge’s umbrella. Here’s what the deal means to both companies and their customers

Google Merchant Center has added support to Google shopping feeds for a short title attribute. You can use the short title [short_title] attribute to briefly and clearly identify the product you’re selling, Google said.

Want to increase your business’s content production?

Google’s Search Advocate John Mueller explains how websites can optimize content for search results in specific countries by using subdirectories in a strategic way. The post Google Explains Geotargeting Via URL Subdirectories appeared first on Search Engine Journal