The right intro sets the podcast on a path to success. Learn how you can set the stage for your audience with these seven tips.

Buyers expect easy navigation, relevant search results, and tailored search experiences that remember their preferences and rerank products accordingly, especially for in-session browsing. Unfortunately in 2022, consumers are still experiencing null results, poor relevance and are often pointed in the wrong direction by their favorite brands.

B2B Marketing and Sales Leaders Focus on Pipeline Growth 48.8 percent of B2B sales and marketing professionals have said that an expanded pipeline was their top priority in 2022, followed by building and staffing teams at 22.4 percent, and expanding addressable market with 8.3 percent, according to newly-released survey data. MarketingCharts B2B Brands Deploy ‘Always-on’ Marketing Strategy to Keep Up with Buyers [Dow Jones / WSJ Report] When it comes to the B2B content types that senior executives prefer when choosing new technology product or service providers, 31 percent chose case studies, the same percentage chose videos, while 28 percent said they preferred thought leadership and research — one of numerous findings of interest to B2B marketers contained in recently-released B2B trust survey data

The development of Google into a semantic search engine and the increasing influence of E-A-T on rankings go hand in hand. There is a common thread of innovation and updates that Google has been following for the past 12-plus years. Here’s a timeline of key events: The organization of data and information around entities makes it possible for Google to rank entities of the entity type Person such as authors and organizations (publishers and companies) with regard to topics according to E-A-T

Google published details of a breakthrough technology that significantly improves Google’s newest cutting edge algorithms The post Google’s Chain of Thought Prompting Can Boost Today’s Best Algorithms appeared first on Search Engine Journal .

SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part of a holistic approach

YouTube creators can now remix any video on the platform into a Short through an expansion of the green screen feature.

The other day, I spotted a conversation with Victor Pan, the head of Technical SEO at HubSpot and Danny Sullivan, the Search liaison at Google about how HubSpot’s home page is not the number one listing in Google Search for a query on HubSpot.

Microsoft seems to be testing a search carousel titles “interesting reads.” This can show up for a super competitive keyword phrase, like [coffee], [beer], [wine] and so forth. I personally cannot replicate it but the box seems to show content from news sites or blogs