Google sent some advertisers emails saying “beginning Q2 2022, campaigns using Smart Bidding and/or Optimized Targeting will be able to use all Customer Match lists in your account to enhance your ad campaign performance for your goals (e.g. conversions)
Predict how SEO changes will affect your rankings within a couple of hours instead of waiting months for results. Learn about search engine modeling
TikTok announced a new advertising option for brands – TikTok Pulse. This new contextual advertising solution gives brand exposure in the top 4% of videos.
Google has published its annual “Ads Safety Report” and disclosed that it has blocked or removed over 3.4 billion ads for violating its Google Ads policies, it restricted over 5.7 billion ads, suspended over 5.6 million advertiser accounts, and removed ads from over 1.7 billion pages in 2021.
Meta is enhancing its suite of tools for small businesses. The new tools are designed to help with lead generation and customer acquisition. The post Meta Expands Ad Formats And Tools For Small Businesses appeared first on Search Engine Journal
Performance Max campaigns were one of the highlights during Google’s Q1 earnings call where the company reported strong growth in ad revenue. The post Performance Max Campaigns Driving Growth In Google Ads Revenue appeared first on Search Engine Journal
Here is a recap of what happened in the search forums today…
TikTok has announced plans for a “contextual advertising solution” that will let advertisers get visibility next to the top 4% of content in TikTok’s For You feed. What is TikTok Pulse. This is TikTok’s first exploration of an advertising revenue share program with creators, public figures and media publishers, the company said.
As part of its shift toward short-form videos, Facebook-parent Meta is introducing more monetary incentives for content creators to produce Reels. The post Meta Expands Reels Monetization With Monthly Challenges appeared first on Search Engine Journal .
How many SEOs do you think have university and college degrees? If you thought about 2/3rds, you’d be right.