Archive for June, 2022

Google increases Local Search Ads review requirements

2022/06/21

Last week Twitter user  Len  received an email from Google Ads notifying him that starting on June 30, some of his client’s accounts will need five reviews before being allowed to run a Local Service Ad (LSA). The current requirement is one review

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Google SEO Office Hours Now Down To One Time Per Month

2022/06/21

Google’s John Mueller has been doing Google SEO office hours for what feels like a decade or so. It is when John Mueller would answer questions live from SEOs and then that would be published on YouTube for all to watch later

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Google aware of Performance Max Product Listing tab date comparison bug

2022/06/21

Last week Twitter users Chris Ridley and Christopher Bell spotted a bug in the date comparison reporting tool in the Performance max Product Listing tab in Google Ads.

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The PPC Dilemma: Why Your Agency’s Growth Is Limited & How To Fix It via @sejournal, @oxbird_com

2022/06/21

How do agencies offer high-quality PPC without depriving their most lucrative offerings? Learn how The PPC Dilemma impacts your growth and how to fix it

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What Is Google LaMDA & Why Did Someone Believe It’s Sentient? via @sejournal, @martinibuster

2022/06/21

Could Google’s LaMDA language model actually be sentient?

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Google Juneteenth Search Ranking Algorithm Tremors?

2022/06/21

I know we had a long Holiday weekend with both Father’s Day and Juneteenth but there were some tremors of note related to a possible Google search ranking algorithm update over the weekend. It might be just normal holiday weekend chatter but some of the tools are also showing volatility that match the chatter.

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Google updated guidelines for product variants pages and rich results

2022/06/21

Google updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL. For example, if you have a product page that has a shirt in both blue, green, red, yellow – that page may be illegible to show rich results for product rich results – unless you have a specific landing page for each product variant

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How To Calculate Your Total Addressable Market (TAM) For SEO via @sejournal, @TaylorDanRW

2022/06/21

Ecommerce companies and agencies alike use SEO TAM as part of a user acquisition strategy. Help prioritize your SEO campaigns with this formula

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Drive performance and better digital customer experiences

2022/06/21

Intelligent linking is a critical component in delivering personal, seamless experiences that drive higher engagement and performance across all channels. Bench Metrics, available on AWS Marketplace, solves growing gaps in attribution with predictive modeling capabilities that match important in-app events to the channels and campaigns that drove them.

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Google Clarifies How To Use Product Rich Results On Product Variants Pages

2022/06/21

Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL.

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