Google announced last week a bunch of new travel ad and local features. These include the ability to add hotel rates directly on Google Business Profile, “feedless onboarding” for Google Hotel Ads, and Performance Max that use travel goals.
Enterprise SEO comes with many challenges. Larger organizations often have many people working across many offices that aren’t on the same page. Even when these individuals have aligned their goals, past optimization may become problematic.
As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere
As is often the case with SEO, if you’re doing it well, then you are probably already topically relevant. Topical authority isn’t new, but it’s a term that I’m seeing a lot right now in the SEO sphere. But hey — if you’ve not yet earned topical authority, now is a good time to start.
Introduced in 2019, the before: and after: search operators help you find webpages that were published during a specific time period. The post Get To Know Google’s Before: and After: Search Operators appeared first on Search Engine Journal .
Google seems to have expanded the browse by feature to let you browse search results for products by material, product line and more. We’ve seen many variations of this before – so this might not be new but it is nice to see Google probably dynamically expand these browse by selectors and refinements
Google announced that it made an algorithmic adjustment (it thinks for the better) for how it decides to display title links for those pages that use multi-language or transliterated (scripted) titles. In short, if your title tag does not match the content on the page, Google may change it to match that content.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Love it or hate it, PPC isn’t going anywhere. At least not for a while
Most sites I know do not fill in their image alt text for many images. I know a lot of SEOs work on this task but sometimes it is a lot of work