Causes of friction between SEO and PPC often occur because we tend to use different sources of truth for each channel and build silos of communication between teams.

Let your business stand out from the local competition by optimizing your web presence. From long-tail keywords to community engagement, follow these top 10 tips. The post 10 Key Steps To Ranking Higher In Google Maps appeared first on Search Engine Journal .

As digital marketers face a rapidly growing market and higher competition, the structure and effectiveness of paid advertising campaigns become more complex. Optimization, visibility and improving processes matter now more than ever. But, it can be easy to lose visibility over what needs to be done and how those campaigns perform.

How is B2B video marketing continuing its ascendancy and generating greater return-on-investment (ROI) than ever, and where are B2B marketers finding the sweet spot when it comes to video success? With investment in B2B video having climbed, search engines showing more video answers and social media platforms continuing to place video front and center, there’s never been more vibrant and bustling video marketing activity  — or possibility — than now. Let’s take a look at some of the most recent information about B2B video from the latest industry reports and surveys, and hear from some of the top subject matter experts and proponents of B2B video.

Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.

The most exciting thing about visual search is that it’s becoming a highly accessible way for users to interpret the real world, in real time, as they see it. Rather than being a passive observer, camera phones are now a primary resource for knowledge and understanding in daily life

Discover five essential ways how you should optimize your ecommerce website for maximum exposure and ROI.

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet.

Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on the term.

Web analytics company SimilarWeb acquired rank tracking and monitoring tool Rank Ranger last month.