Google is adding a new metric to their Core Web Vitals. It’s called Interaction to Next Paint, or INP. SEO pro, Brian Harnish, talks INP

Want to learn more about engaging and growing your audience on Twitter? Then it’s time to dive into your Twitter Analytics. The post Twitter Analytics – Uncover The Best Twitter Marketing Insights appeared first on Search Engine Journal

Discover why blogging is essential for brands and what strategies they use to ensure their blogs are influential in the ever-evolving age of online marketing. The post 6 Reasons Why Blogging Is Important For Marketing And SEO appeared first on Search Engine Journal .

Why B2B marketplaces are now a mainstream digital commerce sales channel [Report] B2B marketplace sales climbed by 131 percent in 2021, reaching $56.5 billion, making them the swiftest-growing eCommerce channel, with sales expected to reach some $130 billion in 2022, as 57 percent of B2B buyers noted that they were buying more from digital marketplaces during the pandemic, according to recently-released report data. Digital Commerce 360 The Top Challenges B2B Sales Reps Face Early in the Sales Cycle 30 percent of B2B sales professionals have said that getting prospect data to begin conversations was their top challenge, while 38 percent noted that personalizing sales presentation messages to prospects was their leading pain point — two of several findings of interest to B2B marketers contained in newly-released survey data. MarketingProfs For Influencers/Creators It’s More About Passion Than Money, New Study Finds Working with brands that share their values and having a passion for a subject area were viewed as the top factors for success as an influencer or creator, while 61 percent of influencers noted they believe that brands should keep the influencer’s audience in mind when forming partnerships, according to recently-released influencer survey findings.

Google’s quality threshold – and how it relates to indexing – has become a more well-known and widely talked about topic over the past year. Several elements contribute to the value proposition of an individual page and domain.

Earlier this week, Google Analytics 4 posted that it has gained additional metrics and dimensions to all Google Analytics 4 accounts. These new metrics and dimensions include UTM term, UTM content, conversion, and bounce rate.

There are a number of complaints in the Local Search Forums with the Google Business Profile Manager. Supposedly in some cases, listing and other details are being hidden or just disappearing.

Google is testing a new layout for celebrity names and other similar queries that show these portal-like rich cards at the top of the Google Search results. For a search on [oprah winfrey] you can see a large image slider, her net worth, news boxes, videos, and more.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Analytics 4 added new metrics such as UTM term, UTM content, conversion…