Should the larger focus of your SEO efforts go toward creating new content or updating existing content? In my opinion, you should dedicate about half of your SEO efforts to updating old content, and the other half to creating new content.

Microsoft announced a bunch of new features and other news for the Microsoft Advertising platform. These include automatic updates for Shopping Campaigns, auto-generated Remarketing Lists, more eligible UET tags migrating to the Microsoft Clarity insights experience, Customer match expanded to new markets and more.

Earlier this year, Google Merchant Center added auto-tagging for free listings is now available in your Merchant Center account. But this only worked in the Google Shopping tab, now it works across all Google experiences.

Google Search Console Insights, the cute analytics that joins Search Console and Google Analytics with a goal of making it easy to understand your content’s performance, now works with sites that only use Google Analytics 4 (GA4). This is welcomed news for sites, like my new site – Lucid Insider, that was set up without Universal Analytics.

Here is a recap of what happened in the search forums today…

When being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG), it’s important to remember that web accessibility can enhance search engine optimization. Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. Register today for “ Agencies: Grow Revenue Streams Through Web Accessibility & Compliance, ” presented by accessiBe

Google Ads has added the diagnostic insights on the Insights and Overview page of the ad console. Diagnostic insights help you identify common reasons why your campaign may not be serving or getting conversions.

For Performance Max campaigns with a Google Merchant Center feed, you’ll now see advanced location options for targeting and exclusions. Entrepreneur and ad agency owner Kasim Aslam first noticed the new feature yesterday.

Yesterday Google released Ads Editor version 2.1, as seen here by Twitter user Boris Beceric. Google Ads Editor just got a major upgrade.

This week Google is starting to allow mail-order abortion providers to apply for the “provides abortion” label for their ads.