Archive for July, 2022

Creating Content That Satisfies Search Intent & Meets Customer Needs via @sejournal, @zackkadish

2022/07/01

Want to create a content strategy aligned with search intent at every stage of the funnel? Here’s what you need to know.

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How to use Google Ads Competitive Metrics

2022/07/01

If you’ve been running Google Ads for any amount of time, you’re probably aware that there’s generally a competitive aspect to any campaign that makes you want to monitor your vanity metrics around where you rank. In one of my former jobs, a senior leader would walk by every day and ask who ranked number one that day, us or the competition.

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SEO Tips For Expanding Into German-Speaking Markets via @sejournal, @adrianakstein

2022/07/01

Simple translations won’t do. Venture out into German-speaking markets with these 5 tried-and-tested SEO tactics and gain more visibility in their local SERPs

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Twitter’s algorithm ranking factors: A definitive guide

2022/07/01

Twitter patents and other publications reveal likely aspects of how tweets become promoted in the timeline feeds of users. Some of Twitter’s timeline ranking factors are very surprising, and adjusting your approach to Tweeting may help you to gain greater visibility of your Tweets. Based upon a number of key patents and other sources, I have outlined a number of probable ranking factors for Twitter’s algorithm herein

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15 Project Management Tools For SEO Professionals via @sejournal, @BrianFr07823616

2022/07/01

It’s easy to see why so many SEO professionals have turned to project management platforms to help them stay organized and productive. The post 15 Project Management Tools For SEO Professionals appeared first on Search Engine Journal

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What’s the biggest hidden secret in Google Ads?

2022/07/01

Marketers are increasingly turning to automation to unlock new growth opportunities.

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B2B Marketing News: Top B2B Marketing & Sales Consolidation Obstacles, Twitter’s Branded Likes, Video Spending Soars, & Google’s New Page…

2022/07/01

Meta and Google’s hold on digital advertising loosens as TikTok and others gain share Google and its YouTube business combined with Meta and its Facebook and Instagram platforms combined to account for 53.4 percent of all U.S.

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What Is Localism and How Does it Relate to Local SEO?

2022/07/01

Local search marketing is a form of publicity unlike any other because of its potential for creating positive social change. July 2022 is Independent Business Month and the perfect moment to reinvigorate our work as local SEOs by reflecting on the meaningful bigger picture to which we’re contributing

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How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition via @sejournal, @hethr_campbell

2022/07/01

Does aligning SEO goals with multiple teams and departments feel like herding cats? It’s time to try the perfect SEO brief. The post How We Create The Perfect SEO Brief That Aligns Teams & Beats Competition appeared first on Search Engine Journal .

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