The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode. The post Google Analytics 4 – More Than SEO [Podcast] appeared first on Search Engine Journal

Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. The post Google Updates Search Console To New Item Classification System appeared first on Search Engine Journal .

Apple will be expanding ads to new areas of the iPhone and iPad, in an effort to drive revenue.

What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms

In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search.

Google has reenabled the validate fix feature in Google Search Console while launching the new “more simplified” classifications for the coverage reports . This was expected, earlier this month Google temporarily disabled the validate fix feature in order to launch these new classification labels. Validate fix is back.

Google has reenabled the validate fix feature in Google Search Console just now. It was not there a couple of hours ago and has been not working since the beginning of this month but now it is back.

In part one, we learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4.

When Google announced they were improving featured snippets using the power of MUM , some of the wording around aligning with consensus reminded me of things that are described in the search quality evaluator guidelines (a.k.a., the Quality Rater Guidelines, or QRG).  While the QRG are not an exact blueprint of Google’s algorithms, they give us many clues as to what it is that Google is attempting to accomplish. Google recommends studying the rater guidelines: “If you understand how raters learn to assess good content, that might help you improve your own content. In turn, you might perhaps do better in Search.”

Microsoft Bing Shopping has officially added a lot of the features we noticed early such as coupons and promotions, price history, and ethical choice annotations, the company announced.