Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Programmatic advertising refers to the use of automated technology and algorithms for media buying in real-time. Discover how you can use it to your advantage. The post What Is Programmatic Advertising

What does it take to rise to the top of search results and stay visible? Martha van Berkel, co-founder, and CEO of Schema App, gave a definite answer in an SEJ podcast episode with Loren Baker: “You must translate your content into the language of search engines.” And that language is schema.org.

Link-building strategies should enhance your customer’s experience on your site. Find out whether reciprocal links are good for SEO. The post Reciprocal Links: Do They Help Or Hurt Your SEO?

Google Ads sent out emails on Friday to advertisers of a change coming to its policies starting in October 2022. The change says that if your destinations contain ad experiences that do not conform to the Better Ads Standards then the ad will be disapproved.

As we have reported, so far, the Google helpful content update seems pretty minor in terms of what SEOs and tools are picking up, despite what we all thought would happen. A recent poll by Aleyda Solis confirmed that, showing that only 20% of SEOs noticed ranking changes, either positive or negative, since the update.

Google announced that it is making changes, for privacy reasons, to the Google Ads Search Queries report in Universal Analytics and the Google Ads query, First user Google Ads query, and Session Google Ads query dimensions for your explorations in Google Analytics 4.

Today is Labor day in the United States and in Canada and to celebrate the laborers’ work and contributions to their states, Google has a Doodle. The Doodle showcases plumbers, farmers, painters, bakers, handy workers, and delivery folks.

I know: it probably sounds self-serving for a guy who works at a marketing agency to talk about how agency partners are becoming more indispensable than ever for B2B brands. But it’s simply the truth, and the numbers bear it out