This post is an expansion on something I discussed in my talk at MozCon this year: my view that a lot of time spent on keyword research is essentially wasted. Don’t get me wrong — keyword research is, of course, important. SEOs and businesses use keyword research to decide which parts of their business to prioritize, to forecast the results of their activities, to appraise possible opportunities for expansion, and of course to write title tags, brief copywriters, or engage in other tactical activity

LinkedIn publishes a new report on the most in-demand skills based on analyzing job postings. The top 20 skills are featured in 78% of postings.

Learn the strategies and benefits of aligning paid and organic efforts to maximize your marketing team’s ROI.

Here is a recap of what happened in the search forums today…

Consistency is the key to getting more mature audiences to leave reviews.

Google is updating the privacy threshold for the Search Query report in Universal Analytics, and the Google Ads query ,  First user Google Ads query , and  Session Google Ads query  dimensions for the explorations in Google Analytics 4. What is the privacy threshold.

From bulletin board systems to the first ever social networks in the 90s, discover the rise of social media and which platforms influenced its history. The post The History Of Social Media appeared first on Search Engine Journal .

Available on AWS Marketplace, Crownpeak helps brands quickly create and deliver digital experiences that build trust and maximize customer lifetime value. Join experts from Crownpeak and AWS for a special conversation and hands-on demonstration.

This week, again from Jerusalem, I spoke about this weird rollout for the Google helpful content update…

As many of you know Bill Slawski passed away in May. But earlier this week, Bill’s treasure trove of content covering search patents and more at SEOByTheSea.com went offline. The issue appeared to be that the billing was not paid, but when it was brought to the attention of the hosting company, SiteGround, they decided to reactivate the site for free.