Google’s AdsLiaison, Ginny Marvin, has confirmed a bug with Share and Auction Insights reporting for Google Ads Search campaigns starting on August 29th. Ginny said this is just a reporting issue and “doesn’t impact ad serving or automated bidding strategies.”

Google announced new functionality within Google Ads to apply rules to specific store visits or store sales conversion categories. It is called conversion value rules, and it lets you adjust your conversion value reporting and Smart Bidding optimization.

Ryan Levering who has been with Google for over 11 years working on structured data said on Twitter that the “growth of microdata is fairly stagnant.”

Google Search Console has a Google News specific article content error named “Article too short.” In that section it offers a recommendation to “make sure your articles have more than 80 words.” Google’s Danny Sullivan said they may remove that reference because “people shouldn’t be stressing about word count,” he said on Twitter.

Have you been working in an in-house marketing role and considering a switch to agency life? Agencies are great because you can gain exposure to various types of businesses and learn to optimize against different marketing objectives

Sustainable marketing, purpose-driven marketing, and corporate social responsibility (CSR) are terms that are getting more and more popular. Brands are expected to already have strategies in place to become as sustainable as possible, as quickly as possible. With that said, there’s no one-size-fits-all way of measuring just how sustainable an organization is.

Google addresses reports that the helpful content update is having a minimal impact on search results, reminding everyone it’s still rolling out.

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