Google’s John Mueller said that link wheels are against Google’s webmaster guidelines, I mean search essentials, because Google would consider them link schemes and thus spam.

Where can artificial intelligence (AI) play a genuinely helpful role in B2B marketing efforts, and when does it go too far and become a creative liability for marketers? AI has increasingly crept into our daily lives, and B2B marketers are facing these and other new questions, confronted with keeping a healthy balance between some of the efficiency and time-saving gains AI can deliver, and running the risk of implementing too much AI and not enough of the human touch. AI has continued its inevitable refinements from the first online customer service help chatbots to today’s software that ostensibly writes many forms of text, to the ever-more-impressive AI-generated digital images of programs such as DALL-E.

Custom reports are a super useful tool built into Google Analytics 4 .

Users care about the reputation and relevance of a piece’s author. But does author authority matter in site rankings

Content tagging can help optimize your tag pages for better performance in search results.

TikTok has quickly become a viral sensation, with millions of users across the globe spending hours scrolling through the app’s endless supply of videos. But for marketers, TikTok’s greatest asset lies in its algorithm. In the first chapter of this series, we dug into the search behavior on TikTok and why it should matter to SEOs

Learn how to make your website load faster to benefit your users, boost your visibility in search, and get more organic traffic from Google. The post The Best Tools For Website Speed Tests (Plus How To Speed Up Your Site) appeared first on Search Engine Journal .

Exceeding analyst expectations, LinkedIn revenue grew 17% and search and news advertising revenues grew 16%. LinkedIn growth is thanks to strength in the talent solutions side of the business.

Google’s Q3 earnings were released today and for search, YouTube, and ads, it was a big “meh” across the board. Let’s take a look. YouTube.