Archive for November, 2022

How to create long-form content that ranks, gets read and converts

2022/11/30

There are many questions about content length in SEO and what ranks the best.

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Is Fresh Content A Google Ranking Factor? via @sejournal, @KayleLarkin

2022/11/30

To decide if “freshness” could be a ranking factor, we need to understand what the “Freshness” algorithm updates mean and how they affect search rankings. The post Is Fresh Content A Google Ranking Factor

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SEO ROI: How To Ensure Performance Tracking Matches Goals via @sejournal, @martinibuster

2022/11/30

Not sure which SEO metrics are useful and which aren’t as prioritized? Discover which metrics in-house, agency, and freelance SEOs agree and disagree on. The post SEO ROI: How To Ensure Performance Tracking Matches Goals appeared first on Search Engine Journal

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Google: HTTP/3 Doesn’t Impact SEO via @sejournal, @MattGSouthern

2022/11/30

Google Search Advocate John Mueller debunks a theory that the faster speed of HTTP/3 can directly impact a website’s SEO. The post Google: HTTP/3 Doesn’t Impact SEO appeared first on Search Engine Journal .

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Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web via @sejournal, @martinibuster

2022/11/30

Ex-Googler offers opinion that uptick in featured snippets is because Google is “concerned about some of the low-quality experiences out on the web” The post Ex-Googler On Featured Snippets: Google is More Hesitant To Send Users Out Into The Web appeared first on Search Engine Journal .

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Daily Search Forum Recap: November 29, 2022

2022/11/29

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Got a lot of local SEO stuff for you, including longer…

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Webinar: Do more with less to get ahead in 2023 by Cynthia Ramsaran

2022/11/29

As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence and real-time insights. In this webinar, learn how a financial institution with over 21 million active customers connects its customer data, segments audiences faster and delivers personalized experiences in real time. Join Salesforce in this free webinar and learn real use cases on finding success and business results by sending fewer communications that are more relevant and targeted.

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Google Local Service Ads Heading Label Tests

2022/11/29

Google is testing various headlines for the Local Service Ads. Two of them show the “Ads” label and one does not, while they all test different headlines for the ad listings.

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Google Business Profile Can Notate Previous Location

2022/11/29

The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that location. I believe the old interface would show you a map pin of your current location as you try to move it but it would not label it as “previous.”

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Google Business Profiles Now Showing Review Time For Some Edits

2022/11/29

Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let’s say, your business category, Google may show you that this type of edit takes about 10 minutes to be reviewed by someone at Google.

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