It may not look like one of the fancy, paid SEO tools you’re used to logging into, but Excel remains one of the most versatile and powerful tools in an SEO professional’s toolbox.

Gain more positive brand awareness when you newsjack a trending topic correctly. Read on to get inspired by 5 successful examples from various brands

Google’s page layout algorithm launches In 2012, Google announced it would penalize sites with pages that were top-heavy with ads.

LinkedIn has published a report on the fastest-growing jobs worldwide, with individual lists broken down by country.

Google has quietly removed embedded podcasts from search results. Users will no longer be able to listen to podcast episodes directly from the SERPs. The post Google Removes Embedded Podcasts From Search Results appeared first on Search Engine Journal

Here is a recap of what happened in the search forums today…

Twitter’s advertising revenue is down 40%, and over 500 top advertisers have stopped spending since CEO Elon Musk took over. The post Twitter’s Revenue Down 40% As 500 Top Advertisers Pull Out appeared first on Search Engine Journal .

Communicating your value proposition is the overarching goal of your website. But at a URL level, messaging needs to be more refined

In search marketing, you are often captive to what you can measure .

Google’s John Mueller said again that its quality updates, like core updates and the others in the family, can not just impact the ranking of a page in Google Search but also how Google crawls and if Google decides to index that page.