Audiences are at the heart of marketing.

What is the difference between a goal and a KPI? Learn what each of them mean in the world of SEO. The post How Do You Differentiate Goals From KPIs?

Show how much revenue you think your SEO changes are going to make. Here’s how you can set up tracking for customers and revenue.

Paid media is different from PPC advertising, but relates to a broader advertising scope. Learn the difference with these examples and find what works. The post What Is Paid Media: Types & Examples appeared first on Search Engine Journal .

Learn how to build a powerful collection of relevant keywords & boost your website traffic with this powerful research method – topic clustering. The post Topic Clustering: How To Upgrade Your Keyword Research & Boost Search Results [Webinar] appeared first on Search Engine Journal .

If it looks like a cat and sits like a cat, it must be… OpenAI’s ChatGPT is a novelty that most SEOs are exploring right now for its ability to have a conversation with us about complex questions.

Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank Your Competitors In 2023 With AI appeared first on Search Engine Journal .

Google Panda becomes a core ranking signal In 2016, Google Panda became baked into Google’s core ranking algorithm. Google Panda was one of Google’s most significant spam-fighting algorithmsl First launched in  February 2011 , the final confirmed refresh was Panda 4.2 , which started rolling out July 18, 2015

OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal