Microsoft is reportedly considering adding OpenAI’s ChatGPT technology to its Office software to improve efficiency and productivity. The post Microsoft Exploring Use Of ChatGPT In Word, PowerPoint, Outlook appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Last week Google updated its Help Center to include a new vertical: Dentists.

Google is updating one of its existing auto-applied recommendations policies, and advertisers aren’t happy.

Learn how Apple is claiming its place in the search market, the revenue streams for its services category, and the challenges it faces. The post Apple Ad Network Gives Marketers A New Opportunity appeared first on Search Engine Journal

In case you’re new to the blog, our agency is pretty sold on B2B influencer marketing . Now, when we say influencer marketing, we’re not talking about tanned and toned Gen Z’ers sitting poolside, endorsing your SaaS solution. At least not for your first campaign

Between the roll-out of the helpful content update and the emphasis of E-E-A-T on every query and search result, Google is clear about the significance SEOs should place on good, valuable content in 2023. Given that, I’d like to break down the approach, process, and resources my team uses to tackle content this year.

Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North…

Microsoft and BigCommerce just announced a new partnership called “Microsoft Ads and Listings in the BigCommerce Marketplace.” The new collaboration enables BigCommerce merchants in the US, UK and ANZ to directly integrate their stores and reach Microsoft Advertising’s audience of more than a billion people.

Danny Sullivan, Google’s Search Liaison, said on Twitter on Friday afternoon that the December 2022 helpful content update and December 2022 link spam update may take an additional two weeks to complete.