Archive for January, 2023

Sitelink Assets (Extensions) Best Practices & Examples via @sejournal, @GrpTwentySeven

2023/01/30

Find out why sitelink assets (formerly sitelink extensions) are my favorite feature and how to use them in Google Ads. The post Sitelink Assets (Extensions) Best Practices & Examples appeared first on Search Engine Journal

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7 Content Marketing Best Practices In 2023 via @sejournal, @zackkadish

2023/01/30

While these practices sound familiar, you cannot go wrong with the basics. Follow these top 7 tips into the new year and bring in traffic. The post 7 Content Marketing Best Practices In 2023 appeared first on Search Engine Journal

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Get Your Team Ready for a Productive Year — Next Level

2023/01/30

Whether it’s a new year, new team or the same year, same team, it’s important to set yourself up for success. Every team has their own unique challenges when it comes to productivity and standardizing processes, but there are definitely a few steps you can take to mitigate them. Before launching into a new project, new year, or new process, be sure everyone on your team has the tool access they need and is ready to tackle any task that comes their way

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This day in search marketing history: January 30

2023/01/30

Analytics firm Jumpshot shuts down In 2020, following critical articles about its

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This day in search marketing history: January 29

2023/01/29

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Buzzea was less than thrilled about being called a link network, saying they “oppose this assertion since we never stopped wanting to keep the ethical side of sponsored articles focusing on quality and natural links created.” As a result of the penalty, Buzzea officially called it quits.

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Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad” via @sejournal, @martinibuster

2023/01/29

Joost de Valk says “This is how we lose CMS market share to companies like Wix” The post Yoast SEO Founder: WordPress Admin Interface Is “Simply Bad” appeared first on Search Engine Journal .

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This day in search marketing history: January 28

2023/01/28

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should.

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Daily Search Forum Recap: January 27, 2023

2023/01/27

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now supports negative keywords on the account level. SEOs trust YMYL content less if AI writes it…

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Yandex ‘leak’ reveals 1,922 search ranking factors

2023/01/27

A former employee allegedly leaked a Yandex

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Where should you spend your SEO budget?

2023/01/27

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google.

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