To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to negative keywords across campaigns. How it works

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart?

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break…

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then.

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, “Would you recommend using an AI writer to your clients?” Most SEOs said no.

Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn’t but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.

A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web Content Fair? appeared first on Search Engine Journal .

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag “appropriately.” What does it mean by appropriately?

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.