Archive for February, 2023

Vlog #211: Sam Michelson & Client Business Development

2023/02/20

Sam Michelson was in town, and he is the CEO of Five Blocks, a digital reputation management firm based in Jerusalem, Israel. We spoke about how Sam started…

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Call tracking: What it is and how it works

2023/02/20

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns.

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Microsoft To Release Major Quality Improvement For Bing AI Chat On Thursday

2023/02/20

A major quality improvement should be coming to the new Bing AI Chat feature on Thursday, February 23rd said Mikhail Parakhin, the CEO of Advertising and Web Services at Microsoft.

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Google Ads Tests Disabling Opt Out Of Search Partners & Display Network

2023/02/20

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in the Google Search Partner network and the Google Display Network.

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Microsoft Bing Search APIs Price Going Up 10x

2023/02/20

Microsoft is increasing the price of using the Bing Search APIs by 10x the current cost, effective May 1, 2023, the company posted. That includes using the API for Bing image search, news search, video search, visual search, web search, entity search and more.

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Google Business Profile Profile Strength Widget Now Live & Many Local SEOs Not Happy

2023/02/20

Last June, Google began testing a “profile strength” widget or status icon that shows you if you need to do more with your Google Business Profile.

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Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot via @sejournal, @martinibuster

2023/02/20

Google responds to increase in erroneous use of 403/404 responses from publishers and Content Delivery Networks as a way to rate limit Googlebot The post Google: Don’t Use 403/404 Error Responses For Rate Limiting Googlebot appeared first on Search Engine Journal .

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The Top 5 SEO Software Suites For Agencies via @sejournal, @clarkboyd

2023/02/20

This guide will highlight the areas in which each SEO software suite excels to help you navigate the highly competitive landscape of SEO. The post The Top 5 SEO Software Suites For Agencies appeared first on Search Engine Journal .

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How to Use Estimated Brand Reach as a Meaningful Marketing Metric

2023/02/20

Estimated brand reach is the most important high-level metric that everyone seems to either interpret incorrectly, or ignore altogether. Why

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