Here is a recap of what happened in the search forums today…

Google’s Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here.

Google’s Display & Video 360 introduces new features to plan, buy and measure connected TV campaigns. Learn about the updates here. The post Google Ads Launches New CTV Advertising Features appeared first on Search Engine Journal .

Meta’s “year of efficiency” is kicking off with killing the livestream shopping business on Instagram. Effective March 16, 2023, users will no longer be able to tag products while live streaming. The move reflects the challenges of making livestream shopping successful in the US market, in contrast to its popularity and profitability in Asian markets.

Learn how to scale your PPC and grow your business beyond the usual tactics with John Gentry.

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.

Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models. It will also include new examples and illustrations to explain how these models connect various topics to show relevant ads.

Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts.

SEO has a lot of moving parts. You have to worry about your content strategy , keyword selection , Google ranking signals , backlinks , and competition . When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately.

Similar to what we reported about with Google a few months ago, with Google testing a map within a search snippet for a specific company.