Microsoft has just announced six new products and features for this month.

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 billion in 2028. But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners

Google’s Danny Sullivan reiterated that when it comes to AI content, Google is fine with it, as long as the content is useful and written for people. If you are using AI to write spam, then that is against Google’s guidelines. But Google also added a new section to the people-first content section on “who, how and why” with your content.

Google now can show you a Merchant Center with Google Business Profile status dashboard in the search results. This is similar to how Google shows your local business profile in search, also similar to the Search Console dashboard and Google Ads summary box in search.

Google Search now shows a carousel at the top of the search results for hotel results. Previously, Google showed a list view and only showed the carousel inside the hotel pack.

Google’s John Mueller confirmed that the GoogleProber and the GoogleProducer (which we covered here) are both legit Googlebot user agents and crawlers.

Chris Long asked a poll on LinkedIn, asking “How important is the Yandex leak for SEO?” He had 517 responses and by the responses, it seems like most SEOs don’t find the leak too important. Only 11% said it is “extremely important” and 16% said it is “important.”

Microsoft Advertising has updated its platform with several new features, including automated bidding and last-touch attribution, in-market audience segments, and conversion tracking enhancements. The post Microsoft Advertising Launches Audience Segments For Valentine’s Day appeared first on Search Engine Journal

Should you choose an XML or HTML site map? Determine whether your site needs them and create one with the help of top recommendations. The post What Is A Sitemap