Archive for February, 2023

This day in search marketing history: February 9

2023/02/09

Google Buzz launches In 2010, Google revealed its latest attempt to create a social network and compete with Facebook and Twitter. And they called it Google Buzz. Buzz was tied to two main elements – Gmail and mobile

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Twitter is down, globally

2023/02/08

We’re seeing multiple sources and reports that Twitter is down for users across the globe. BREAKING – TWITTER DOWN GLOBALLY : Most users on Twitter are currently unable to tweet — issue is prevalent across the world

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Daily Search Forum Recap: February 8, 2023

2023/02/08

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Microsoft demoed its new Bing experience with co-pilot, ChatGPT and I got to say…

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Twitter Blue subscribers can now Tweet 4,000 characters

2023/02/08

Twitter announced the new feature in a long Tweet. need more than 280 characters to express yourself

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Cost-Per-Hour Masthead placements: YouTube’s latest offering

2023/02/08

With its new Cost-Per-Hour Masthead, YouTube is giving brands and advertisers the ability to buy its most visible placement during the hour(s) leading up to, during or after priority moments such as a sports game or movie release. What they look like. Here’s what a Masthead ad looks like on a desktop or PC

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Pinterest puts more emphasis on its shoppable video feature

2023/02/08

Pinterest is leaning hard into its shoppable video and advertising-based revenue generation as part of its growth strategy. Despite a 6% drop in monthly active users (MAUs) in the fourth quarter of last year, the social platform has regained growth, with a 4% increase in MAUs to 450 million and significant growth in mobile app users in the fourth quarter of 2022

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Google Sets The Record Straight: AI Content In Search Results via @sejournal, @MattGSouthern

2023/02/08

Google has released a statement regarding its approach to AI-generated content in its search results, along with updated guidance for publishers.

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Google reiterates guidance on AI-generated content – write content for people

2023/02/08

With all the buzz around generative AI in search, Google today reiterated and clarified some of its advice about AI-generated content. In short, Google does not care who – or what – writes your content, as long as that content is written to help people and not to manipulate the search results. Google’s take.

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Search Engine Land’s updated What is SEO guide is now available

2023/02/08

Looking for an accurate, up-to-date and helpful guide to the “big picture” elements of search engine optimization? Good news: We’ve just updated and expanded our popular What is SEO resource. Search Engine Land’s guide, which was originally published in 2010 ( here’s what it looked like , via the Wayback Machine), has earned hundreds of thousands of links and been viewed by millions of people

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Maximizing reach and engagement: A guide to the top video game ad platforms for brands

2023/02/08

Video game platforms have come a long way since the days of Atari. Nowadays, platforms have become more versatile, accessible, and interactive, offering players an ever-increasing range of experiences and options. Whether you’re a player, developer, or advertiser, here are several options of the most popular game platforms to get you started.

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