To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks.
2023/03/20
To get results from paid search, you’ll need to deliver better campaigns and increase your bids, which drives costs up. However, increasing your bids won’t always mean more clicks.
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dove into CRM software and how they use it, including looking at a new piece of software for partner management…
Goal-setting is one of the most important pieces of content strategy. Every guide you’ve ever read on building a content strategy probably mentions goals somewhere
On March 14th, Google published its Generative AI prohibited use policy that states where you are not allowed to use its AI features to create content and information. This is not specific to search but as many of you can imagine, this might one day, bridge over to Google’s webmaster guidelines (or search essentials).
Google has updated the Googlebot help document on crawling to clarify that the 15MB fetch size limit applies to each fetch of the individual subresources referenced in the HTML as well, such as JavaScript and CSS files.
Google Business Profiles lets you see what business listings offer service-wise, they’ve been doing this for a while now, and now they seem to impact your local rankings.
Google is now testing highlighting snippet text in the Google Explore feature in light blue, darker blue, and a brownish color. After months of testing, Google launched the featured snippet text highlight feature earlier this month. Now, it seems Google is trying it out in the Google Explore feature.
The topic of blacklists and whitelists for Bing and Google are not new. But now we have chat bots and AI features and Mikhail Parakhin was asked if there is a blacklist for some sites with the Bing Chat sidebar feature in the Edge browser.
How can B2B brands best harness the power of generative artificial intelligence (AI) tools to help take their influencer marketing to the next level? At this point, it seems unlikely content that has been created with at least some AI-generated tool assistance will be shunned, making it likely that for better or worse it will soon be the rule rather than the exception — if it isn’t already. Some organizations may put policies in place that forbid the use of generative AI, however for those that don’t there are many helpful and creative ways these tools can be harnessed to take B2B influencer marketing to the next level.