Archive for March, 2023

Search News Buzz Video Recap: Big Google March Core Update, Bing Chat GPT-4, Bing Answers Go Chat & More

2023/03/17

Google released the March 2023 broad core update, so far this has been a very fast and big update. Bing said they’ve been using the new GPT-4 technology for the past several weeks

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Insourcing vs. outsourcing: The pros and cons for content creation

2023/03/17

Creating consistently high-quality content on the regular is a tall order for any business. So, how do the most successful get it done? First, they have a content strategy in place.

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Google Product Listing Ads To Allow Faster Electric Bikes

2023/03/17

Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective as of this month, March 2023.

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How Bing Thinks About The Bing Chat Modes

2023/03/17

A few weeks ago, Microsoft added three tones or modes of responses to the Bing Chat feature; balanced, creative and precise. Yesterday, Mikhail Parakhin, the CEO of Bing, explained the thinking Microsoft Bing has behind when to use each Bing Chat mode.

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Google Tests Search & Local Snippet Result Blend

2023/03/17

Google may be testing a new search result snippet that blends a typical search result snippet with a local snippet result.

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Google Search Save Your Favorite Brands Feature

2023/03/17

Last September at the Search On event, Google announced a new personalized shopping results based on your previous shopping habits with the ability to specify which brands you want. That feature was supposedly launched later in 2022 but I think this is the first time I’ve seen it in the wild.

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Google Tests Replacing 3D Label With 360 Label

2023/03/17

Google Search is testing replacing the 3D label with a 360 label for products and images that you can rotate within the search results. I guess either 3D or 360 labels would work for this, and I guess Google is testing the alternative.

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Elevate B2B Marketing News: B2B Influencer Benchmarks, Top Data Leader Priorities Report, & Microsoft’s AI Ad Insights

2023/03/17

Creative Services Professionals Are Most Concerned About AI 23 percent of marketing executives have said that they are interested in artificial intelligence (AI), with the top sectors interested in AI being software development, computer engineering, electronics, and creative services, while 12 percent of advertising executives said they are concerned about AI taking their jobs — three of several findings of interest to B2B marketers contained in newly-published survey data. MediaPost Google rolled out new site names, favicon and sponsored label on desktop search Search giant Google has released a search update that displays an array of additional website information within desktop search, including a secondary website name element, icon images, and more, along with more prominent advertising labels in mobile search results, Google recently announced, presenting new SEO options for B2B marketers

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How To Change Your Default Search Engine In Chrome, Edge, Firefox & Safari via @sejournal, @searchmastergen

2023/03/17

Changing your default search engine is a simple and fast process. Follow this guide and discover a new web-browsing experience

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