Zero search volume keywords are worth going after, but only if they’re relevant to your business. The post Should You Focus On Zero Search Volume Keywords?

Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of SEO For Your Marketing Strategy appeared first on Search Engine Journal

Google Ads will use Google Analytics 4’s conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Delivering personalized customer journeys while respecting privacy. Effectively and responsibly leveraging generative AI

Learn from Google’s Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company. The post Google’s John Mueller Shares Advice For Getting A Job In Tech appeared first on Search Engine Journal

Google’s John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default.

Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use old technology and crowdsourcing” and that Bing “will replace them ASAP” with Bing Chat responses, Mikhail Parakhin, who leads up Bing Search and Bing Chat, said on Twitter over the weekend. This may result in a new user interface for the answers Bing Search provides to user queries directly in the Bing search results, Parakhin added

Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. These services include: Microsoft Advertising Microsoft Audience Network Microsoft Dynamics 365 Marketing Doctor and clinic ads. Healthcare providers can create targeted ads based on location, demographics, and search keywords

You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads.