In today’s Whiteboard Friday, Helen shows you how to find and address gaps in your SEO skills so you can continue evolving and developing your best SEO self. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hi, I’m Helen, Head of SEO at Car & Classic, and I am here today to share some top tips on how to identify your SEO skills gaps and how to fill them.

Twitter intends to impose a $1,000 monthly verification fee on organizations but will exempt its top 500 advertisers and the 10,000 most-followed organizations with prior verification, as per an internal document acquired by The Times . The document also indicates that all accounts purchasing verification will undergo a review to ensure they are not engaging in impersonation.

Here is a recap of what happened in the search forums today…

IndexNow and AI are changing the face of SEO. How? Find out in this special episode of the SEJ Show with Bing’s Fabrice Canel

In (not) a shocking twist, men earn an average of 26% more than women in search marketing, according to a new Search Engine Land survey.

Since ChatGPT launched, the debate around the “fair use” of public website content for AI training – and whether this is plagiarism – has raged. That debate has only gotten louder and more intense since OpenAI announced ChatGPT plugins on March 23. One of OpenAI’s plugins is an official ChatGPT-hosted web browser

Meta has just unveiled new inventory filters for Facebook and Instagram Feeds, now accessible to advertisers in English- and Spanish-speaking markets. In partnership with Zefr, the third-party verification solution for Facebook Feed is also available, with more Meta Business Partners set to join in the coming months. Why we care.

Google Analytics 4 (GA4) rebuilt the platform from the ground up with a new central focus on events, enhancing users’ ability to customize tracking for specific actions across websites and apps. To set up GA4 properly, you should think through the events that make sense to track for your site.

Let’s set the record straight. Google News optimization is not only for news sites.

One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate.