Google has launched GoogleOther, a new web crawler. GoogleOther will be used internally by various Google teams to crawl the public web, said Google’s Gary Illyes on LinkedIn

Google Business Profile is an effective marketing channel for local businesses that meet with customers in person.

I find myself going back to traditional search over asking AI-based search for answers, and I was curious if I am alone or not. So I created a number of polls on Twitter asking if search marketers are using AI-search or traditional search more and if so, are they using ChatGPT, Bing Chat or Google Bard.

Yesterday, Google announced it made some changes to its guidance around what makes content considered helpful, including adding in good page experience to the equation. Google also made some other changes to this document, which I will detail below.

In the coming months, Google will deprecate the page experience report within Google Search Console, the mobile usability report, and the mobile-friendly testing tool.

Google has launched some goodies for news publishers, including a new Reader Revenue Manager within the Google Publisher Center and a Subscribed content report in Google Search Console.

Google Bard is rolling out an update to make the draft responses more distinct from each other, while Bing Chat has rolled out cleaner and nicer formatted math formulas.

Google has added a new crawler to its list of Google Crawlers and user agents, this one is named GoogleOther. It is described as a “generic crawler that may be used by various product teams for fetching publicly accessible content from sites.”

Since I’ve been working in the B2B Marketing space for over 25 years from the days of direct mail and faxes to artificial intelligence and virtual reality, there is one thing that is certain: change. Adapting to change and continuously improving is essential for B2B marketers that want to survive and thrive whether the market is on the up or in times of uncertainty. Brands that can quickly and effectively adapt and even innovate can rise above and even elevate performance of their marketing efforts