Archive for April, 2023

Google: Page Experience Is A Ranking Signal, Not A Ranking System

2023/04/28

Google is now saying that page experience, mobile-friendliness, page speed, and secure site are ranking “signals” but were never ranking “systems.” “It just meant these weren’t ranking *systems* but instead signals used by other systems,” Danny Sullivan, Google’s Search Liaison said this morning on Twitter.

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Google Search Tests New Simple "More" Results Buttons

2023/04/28

Google is testing a new version of the “more” results button to make it look more basic and simple. Instead of the larger more results button, Google is testing a simple link.

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Many SEOs Are Worried About Their Jobs Since Generative AI & AI Search

2023/04/28

With generative AI and the new AI search features, we are not only able to use some generative AI tools to create excellent content, but how searchers access information is on the verge of changing. This is causing some concern and fear within the SEO industry.

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Elevate B2B Marketing News: B2B Intent Data, LinkedIn’s New CTA Buttons, Marketing’s Rising Role, & Top Social Platform Study

2023/04/28

Microsoft results top forecasts, shares jump 8% as AI juices sales Microsoft saw revenue that climbed by seven percent to $52.9 billion during the first quarter of 2023, with its productivity segment including LinkedIn (client) among those topping expectations, as LinkedIn revenue increased by eight percent, with Microsoft’s overall advertising and search revenue rising by 3.4 percent to top the $3 billion mark, Microsoft recently announced. Reuters The Value of Intent Data for B2B Go-to-Market Teams 45 percent of B2B marketers have said that potential customer intent data is most useful for account expansion, with some 42 percent pinpointing its success for advertising, and 35 percent for lead generation — three of numerous findings of interest to B2B marketers contained in newly-published survey data.

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Social Media And Freedom Of Speech: What Are The Limits via @sejournal, @andreaatzori

2023/04/28

What are the limits and what should the limitations be? Understand the impact that social media channels have and see what you can do today. The post Social Media And Freedom Of Speech: What Are The Limits appeared first on Search Engine Journal .

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How Content Is Evolving Thanks to AI — Whiteboard Friday

2023/04/28

There’s no question that AI has already started to have a meaningful impact on organizations that create content every single day.

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Pinterest and Amazon team up for multi-year ads partnership

2023/04/27

Pinterest just announced a significant advertising partnership with Amazon. How it works. When Pinterest users encounter an Amazon ad, they will be directed to Amazon’s website to complete their purchase.

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Google UA historical data will be available until July 1, 2024

2023/04/27

Good news for those behind on exporting their Google UA data. Starting on July 1, 2023, data collection in Universal Analytics will come to a halt. However, you will retain the ability to view and export all the data collected before this date until July 1, 2024.

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New update to Google’s Dangerous products or services policy

2023/04/27

In July 2023, Google Ads will update its Dangerous products and services policy to encompass advertisements for items that pose an imminent, proven, and unresolved risk of death or severe bodily harm, particularly if they have been the subject of consumer advisories or product recalls.

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