“The value proposition that we see for publishers specifically as we go forward is driving more traffic and clicks—not less—and ensuring that publishers and partners earn more money.” That’s according to new Corporate Vice President of Microsoft Ads Kya Sainsbury-Carter, in an interview published in The Wall Street Journal. Why we care.

Google expanded the display of shipping and return information on Google Search text results for merchant sites while adding new reporting to Search Console to monitor and fix the structured data related to these e-commerce features, Google wrote .

Google is placing more importance on the content source, specifically the author, when ranking search results. The introduction of Perspectives, About this result and About this author in the SERPs makes this clear. This article explores how Google can potentially evaluate content pieces through their authors’ experience, expertise, authoritativeness and trustworthiness (E-E-A-T).

In part one, we learned about who is Igal Stolpner and now in part two we dive into the topic of international SEO. He said while hreflang is important for international SEO…

If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance

On April 12th at noon, while I was offline, Google released the April 2023 reviews update that expanded the product reviews update to go beyond just products and also impacted services and things. It has been just under a week since it launched, and so far, while the sites that did see an impact saw a significant impact, I am not seeing massive widespread impacts like you would see from a core update.

The New York Times reported yesterday that Google is working on an “all-new search engine” while also working on Project Magi, aimed to add AI-based features to the existing search engine.

Gary Illyes from Google spoke about the topic of a website dropping in rankings for a single keyword or single keyword phrase while ranking fine for others. Can it happen? And if it does happen, what should you look out for?

Google will now report inline data URLs that are used as video URLs as “Invalid video URL” in the video indexing report within Google Search Console.

Google seems to be showing fewer FAQ snippets for many sites starting on April 5th. Over the holidays, I received several questions about this but didn’t have time to write it up until now. But while the tracking tools are showing no decline in FAQ snippets, many SEOs are reporting drops in FAQ snippets for some sites they monitor.