Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies.  But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined.

Google posted a new blog post about an old ranking system it has not talked about before named “topic authority.” Initially, everyone thought Google was announcing a new search ranking algorithm update, but no, Google’s Danny Sullivan clarified on Twitter, saying, “this isn’t a new system that’s just launched.”

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.”

Google showcased some additional Google Ads sponsored search ads in the new Google Search Generative Experience yesterday at Google Marketing Live.

Google announced a bunch of new AI features for Google Ads at Google Marketing Live yesterday, including a new conversation Google Ads tool and also improvements to Automatically Created Assets (ACA), amongst some other things, which we covered today on the Search Engine Roundtable.

Google announced Google Merchant Center Next, a more lightweight, easier-to-use version of Google Merchant Center at Google Marketing Live. Google added, “while we’re simplifying, the features that larger retailers rely on aren’t going anywhere.”

Google will roll out generative AI for Google Ads Performance Max and a new Google Product Studio. The company announced these two recent changes at Google Marketing Live, in addition to all the other coverage we are posting today with that event.

Microsoft announced yesterday a lot of AI news, like Google Ads did, but the big news at least for us is that Bing Search is now the default search engine for OpenAI’s ChatGPT.

This is why SEO and web development agencies aspiring to service thousands of clients should consider Duda The post What Is Duda Website Platform And Is It A Good Fit For Agencies? appeared first on Search Engine Journal .

By tracking scroll depth, gain insights into user engagement and behavior, understand how much content users are consuming, and optimize accordingly. The post How To Set Up Scroll Depth Tracking In GA4 appeared first on Search Engine Journal .