Learn the art and science of turning ad clicks into valuable conversions with PPC expert Navah Hopkins. The post Conversion Optimization for PPC: Delivering On The Promise From Ad To Landing Page [Podcast] appeared first on Search Engine Journal .

Google’s John Mueller says that an SSL certificate won’t boost your SEO The post Google: SSL Certificate Does Not Boost SEO appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today…

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business.

Non-skippable ads are coming to YouTube Select on connected TV. This means that viewers will see one 30-second ad instead of two consecutive 15-second ads. Why we care

ChatGPT is now available as an iOS app.

ChatGPT is now available as an iOS app. The app is free and offers all the features you’ll find on the web version. Why we care.

Keyword difficulty isn’t one of SEO’s hottest topics or latest trends.

This week we learned that the upcoming Google helpful content update would soon promote content, not just demote content. Google also pushed out a search ranking algorithm update, but it was not confirmed. Google Bard now shows citations like Bing Chat…

Content that doesn’t get read is useless.