Archive for May, 2023

Google Local Business Panel: Chat With Live Agent

2023/05/08

Google has been rolling out “chat with live agent” buttons in some local business panels within Google Search.

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Google Analytics Event Tracking: How To Get Set Up via @sejournal, @vahandev

2023/05/08

This guide is here to help you with the migration of your custom events, with a step-by-step on how to set up GA4 custom events. The post Google Analytics Event Tracking: How To Get Set Up appeared first on Search Engine Journal .

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3 Ways B2B Content Marketing Elevates Lasting Customer Loyalty

2023/05/08

If you’re reading this blog I’m probably telling you something you already know, but: everyone in B2B marketing is using content marketing. Well, specifically, 91% of all B2B marketers are . Then there are the other staggering statistics: Marketers spend over 25% of their budgets on content marketing 80% of marketers believe custom content should be central to marketing work 78% of CMOs see custom content as “the future of marketing” So, what’s the deal with content?

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6 Proven Digital Marketing Strategies For Oil And Gas Companies

2023/05/08

Oil and natural gas marketing require special considerations when marketing online.

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2023’s Top 7 Local Search Ranking Factors, Illustrated and Explained

2023/05/08

Learning to be the best in town at the top seven elements experts feel impact your rankings in Google’s local packs is a smart strategic foundation.

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OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data via @sejournal, @MattGSouthern

2023/05/07

OpenAI stops training language models such as GPT-4 with customer API data. The post OpenAI’s U-Turn: Not Training GPT-4 On API Customer Data appeared first on Search Engine Journal .

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Google Search to become more “visual, snackable, personal, and human”

2023/05/07

Google I/O is this Wednesday, and while I/O often does not have much core search news, this year, we expect that to change with Google demonstrating and hopefully launching new AI-powered features within Google Search. “Google plans to make its search engine more “visual, snackable, personal, and human,” with a focus on serving young people globally, according to the documents,” reported the Wall Street Journal. Moving away from ten blue links

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Ray Kurzweil Rebuts Calls To Pause AI Research via @sejournal, @martinibuster

2023/05/07

Ray Kurzweil explains why there should be no pause in AI development The post Ray Kurzweil Rebuts Calls To Pause AI Research appeared first on Search Engine Journal .

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Leaked Google Memo Admits Defeat By Open Source AI via @sejournal, @martinibuster

2023/05/05

Leaked Google memo acknowledges looming defeat at the hands of open source AI and suggests a surprising way to restore dominance The post Leaked Google Memo Admits Defeat By Open Source AI appeared first on Search Engine Journal .

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