AI pioneer Geoffrey Hinton warns of machines surpassing human intelligence, raises ethical concerns, and departs Google to promote responsible AI development. The post Top 5 Ethical Concerns Raised By AI Pioneer Geoffrey Hinton appeared first on Search Engine Journal

Facebook is introducing three new ways for users to find short-form videos that are most relevant to them, as well as new controls to help customize their video experiences on the platform. Discovering relevant Reels

Microsoft has just announced six new updates, focusing on tools and features that aim to assist advertisers in refining their campaigns and improving performance.

Whether you’ve sailed through Q1 and early Q2 with optimism intact or battling challenges exacerbated by macro turbulence, there’s plenty of opportunity to stretch yourself and find competitive gains in the coming months. This article discusses four initiatives I’ve seen drive great results for my B2B clients, including: Testing new channels to meet your audience where they are. Testing AI tools to increase your tactical efficiency and free strategic-planning bandwidth

Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords.

While last month’s Google webmaster report was filled with the Google March core update, the product reviews update, Bard, AI, sitenames and more; this month was just as packed. We had the reviews update, a local look at the core update, big updates to the Google ranking systems document, a new search engine for Google code-named Magi and so much more.

Google’s John Mueller said he would “try very hard to avoid having a “coming back soon” page during a revamp.” He said if you must have the “coming back soon” page then do so for a day or so but serve a 503 server status code.

Google has been saying for years now that there is no E-A-T (or now E-E-A-T) algorithm, but Google does have factors and signals it looks for that align with the values around determining content that demonstrates E-E-A-T. Google repeated it the other day when referencing its updated helpful content document on Twitter.

Google Search can show video results, including key moments within the videos. But now Google seems to break down the pros and cons, if available, in a video review for a product.

Google is testing using different lightly colored backgrounds for the shopping ads carousel in mobile search. We saw Google testing lighter variations of this almost a year ago, some with gray shades and some with slightly colored shades