It’s ironic that B2B influencer marketing is getting more difficult as it gets more popular.

Save time by knowing when and where to use automation, depending on your budget and conversion data. Here’s all you need to know. The post PPC Automation: When & How To Use It appeared first on Search Engine Journal .

Google’s John Mueller demystifies SEO tactics in a Reddit Q&A, emphasizing unique content, dismissing geotagging, and discouraging shortcuts.

Here is a recap of what happened in the search forums today…

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. The post Google Bolsters Advertising On YouTube Shorts appeared first on Search Engine Journal

For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This meant that without making any alterations to the settings, advertisers would reach individuals who either resided in the selected locations or had recently visited them, regardless of their permanent address.

To enhance media buying efficiency, Google Ads plans to adopt real-time bidding auctions for apps, ceasing to respond to multiple calls in mediation starting October 31, 2023. Google Ads will no longer engage with or participate in the practice of handling multiple requests for the same ad impression within the mediation process. How it works

This week YouTube announced new strategies for incorporating Shorts to engage new audiences. Expanding Shorts into Video reach campaigns Positioning alongside trending Shorts content First Position on Shorts Incorporating Shorts to optimize reach.

Brave Search achieves full independence, operating solely on its own index, bolstering user privacy and transparency in search results. The post Brave Search Cuts Ties With Bing & Goes Independent appeared first on Search Engine Journal .

I’ve written about ways to use ChatGPT for SEO and content marketing -related tasks, like keyword research , crafting title tags and local SEO . I use it at least once daily for a variety of tasks. The more you use the platform, the more valuable it will be to you to understand its limitations.