Google introduced its new AI-powered Search Generative Experience (SGE) on May 25. Search Engine Land’s Barry Schwartz was among the first to test the experience and highlight the clickability of its results .

Microsoft unveils Predictive Targeting, an AI-based advertising tool enhancing conversion rates, streamlining targeting, and offering flexible audience strategies. The post Microsoft Unveils Predictive Targeting, AI-Based Advertising Tool appeared first on Search Engine Journal .

People do business with brands they know, like and trust. The larger the investment, the more important these factors are. Building relationships and earning trust are key to earning lasting relationships with customers.

Building a website or changing platforms involves plenty of moving parts. One crucial step is setting the site up for success in search engines.

Gary Illyes from the Google Search team said on LinkedIn that you should avoid using LLMs and AI for diagnosing potential SEO issues or other issues with your site. Gary wrote, “don’t use them for diagnosing potential issues with it.”

Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.

I am hearing reports of issues with Google Merchant Center, specifically DNS issues, timeout issues, 404 issues and other crawl issues being reported by Merchant Center when there are no real issues.

Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced by PMAx campaigns and this is just one of the first steps to that.

Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well.