What can B2B marketers learn from the top presentations that were on tap during the Association of National Advertisers annual ANA Masters of B2B Marketing 2023 conference ? The event, which took place in Orlando, Florida and online, was all-B2B, all the time, and offered the latest B2B marketing insight by leading speakers including Linda Boff of GE, Toni Clayton-Hine of Ernst & Young LLP, and many other top industry speakers
Level up your social media marketing skills with these top 25 courses and certifications and stay ahead of the game. The post 17 Of The Best Social Media Marketing Courses in 2023 appeared first on Search Engine Journal .
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Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today…
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers can accurately measure their brand’s total sales both on and offline using Store Sales, helping them to better optimize bids for in-store revenue, potentially resulting in a higher omnichannel return on ad spend (ROAS) and increased offline sales
Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals Report appeared first on Search Engine Journal
In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal .
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update.