This week, we had yet another pretty hot and unconfirmed Google search ranking update in the middle of the week. Google finally launched that perspectives filter in the mobile US search results

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. A great blog alone won’t be enough to turn subscribers into buyers if the benefits of what is being sold aren’t crystal clear.

Google Ads has a setting named “automated locations” that has a subsetting to grant Google Ads access to your media and photos from your Google Business Profile. You can turn this on or off under “automated locations” option in Google Ads.

There was some concern that products were going away within Google Business Profiles and being moved fully to Google Merchant Center Next. Ginny Marvin, the Google Ads Liaison, said on Twitter that this is not true; she said, “Products will remain available in GBP.”

Google has done its yearly update for its Merchant Center product data specification. Some of the changes listed below went into effect yesterday, some go into effect July 18, 2023 and some don’t go into effect until September 1, 2023.

Google has filed a lawsuit to dissuade scammers from using Google Maps and Business Profiles to post fake businesses and fake reviews. Google said “bad actors posted more than 350 fraudulent Business Profiles and tried to bolster them with more than 14,000 fake reviews

Gary Illyes from Google posted information on how Google Search handles the 103 early hints HTTP server status response. He said, “Googlebot will ignore the 103 and wait for the subsequent response.”

In February, Google added a “Business” tab to the Android Google Maps app for those who have verified Google Business Profiles. Now that feature is live in the iOS version of the Google Maps app.

LinkedIn Adds New Video Ad Options, Expands Access to Conversation and Thought Leader Ads Microsoft-owned LinkedIn has rolled out an array of new options for video ads accompanying long-form video content on the professional social platform, along with expanding access to its Thought Leader Ads and Conversation Ads, LinkedIn (client) recently announced. Social Media Today Spotify launches new competition podcast The Perfect Pitch Spotify has launched a new podcast — The Perfect Pitch — focusing on brand marketing leaders and creatives as they seek to craft successful advertising campaigns, the latest effort as the podcasting platform seeks to continue expanding its use among B2B brands, Spotify recently announced