Google’s new Search Generative Experience , which began rolling out a few weeks ago , now can use Google Business Profile data to help it create its AI-generated snapshot answer.

Of all the tactics for driving traffic on the web, search engine optimization (SEO) is perhaps the most powerful, given that 53% of a website’s traffic can typically be attributed to organic search, according to a BrightEdge study. But the practice of SEO has become more complex and it involves more considerations than SEOs enjoyed in the “ten blue links” era. SEO is not just about content creation and promotion anymore.

Whether you’re an internal SEO whiz or a digital agency pro, chances are you’ve experienced one or more of these all-too-familiar problems: Feeling drowned in an ocean of ever-evolving industry trends. Spending forever in the set-up phase, building deliverable trackers, audit sheets, keyword map templates, content briefs, and backlog grooming can feel like you’re on a never-ending treadmill. Yes, I’ve been there too

Google announced it upgraded the Google Search Generative Experience experiment to now also bring in reviews and photos from not just the web but also from Google Business Profiles. This makes Google SGE better at helping you plan trips, travel, restaurants and so on.

Google announced it is rolling out a feature to try on clothing and products on models virtually.

Google announced a slew of things yesterday around Google Lens, the big items is that Google Lens is coming to Google Bard.

Google has released a new spam or as they call it, search quality feedback form. This form allows you to submit feedback around not just spam but paid links, malicious behavior, low quality, and other search quality issues.

After many promises and just two weeks before the Google Analytics 4 deadline, AdSense now links and integrates directly with GA4. You can finally link your AdSense earnings data with your Google Analytics 4 profiles.

Next week, TopRank Marketing is going abroad. The first stop is in Paris for the BtoB Summit Paris 2023 . This is not our CEO Lee Odden ‘s first time presenting in France, but it will be his first on a large stage there and we just hope he’s been brushing up on his French.