I hope this summer features at least a few lazy days for you, kicking back in the shade with loved ones and a pitcher of iced tea or a tray of homemade popsicles. But the next few months can also be a really exciting time to try out new local SEO and marketing tasks well ahead of the holiday season to see what’s resonating with your community in 2023. Here are 6 smart things to try that could sweeten your local business’ summer success

Get your free Complete Technical SEO Audit Workbook – SEJ’s all-inclusive guide and SEO audit template for performing a technical SEO audit. The post Your Ultimate Guide To A Successful Technical SEO Audit [Workbook + Ebook] appeared first on Search Engine Journal

Developers have created a total of almost 400 plugins, now available to ChatGPT Plus users.

Here is a recap of what happened in the search forums today…

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator , is available to all TikTok Creative Center users with a desktop TikTok for Business account

Discover why thousands of subreddit moderators joined the protest of the upcoming Reddit API changes, restricting access to millions from June 12 – 14.

A lot of what impacts SEO success is ultimately out of the hands of search professionals. We can have elaborate and robust SEO strategies in place. We can demonstrate substantial traffic growth

The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected.

In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we talk about onboarding new clients and e-commerce with Google Ads…

Since the beginning, search marketing’s central theme has been to help consumers find the information and products they seek. This is why quality score is an essential factor that benefits both the advertiser and the consumer.  Quality score is a useful metric for PPC marketers looking to gauge how well their ad quality compares to other advertisers. Google states that “a higher quality score means that your ad and landing page are more relevant and useful to someone searching for your keyword, compared to other advertisers.” An “average” quality score may not mean failure – but it does mean higher CPCs and lower click-through and conversion rates.