ChatGPT’s viral popularity wanes as website traffic and downloads drop; users complain AI chatbot’s performance is worsening.

Threads is implementing branded content tools to give marketers access to paid promotion opportunities.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s search results are super-heated again…

Communicating with your customers across channels is crucial to providing positive experiences. However, often this means regularly replicating and syncing customer data across different systems in order to deliver differentiated and personalized campaigns

Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to Adobe Analytics data

Repetitive advertising on streaming platforms can damage a brand’s reputation, according to a new study. Overexposure to the same ad campaigns was described as “annoying” and “disruptive” by participants in a new joint study, conducted by IPG’s Magna unit and ad tech firm Nexxen, called It’s All in the Delivery: How Repeating Ads Affect CTV Viewers, Brands and Platforms

The boom of generative AI products over the past few months has prompted many websites to take countermeasures.

Every week someone tells me that SEO is dead. This week, I was being lectured online by a young man with a start-up

Hey there – it is me again – reporting about another unconfirmed Google search ranking algorithm update. This one seemed to start yesterday, July 12th.

Google is going to release its second batch up improvements for Site names in the search results “in the near future,” Danny Sullivan, Google’s Search Liaison said.