OpenAI allows developers to customize GPT-3.5 Turbo through fine-tuning, improving performance on specialized tasks.

Google appears to be working on a new experimental feature that would let users respond to links in search results via text, images and stickers, 9to5Google reported. Why we care. There is already a lot of competition for attention in Google’s search results

Here is a recap of what happened in the search forums today…

Google’s Search Off The Record podcast sheds light on the search engine’s evolving ranking systems and updates. The post Google Podcast Sheds Light On Ranking Systems & Updates appeared first on Search Engine Journal .

TikTok is going to start serving ads in its search results. Brands will be able to target users specifically using the app’s search box to look up products by using a new feature on the TikTok Ads Manager program called the Search Ads Toggle. The tool is not a standalone product, but an extension of an advertiser’s TikTok video ad buy.

The web interface for Threads is coming to desktop browsers this week, making it easier for marketers to reach target audiences on the Instagram platform. The post Threads By Instagram Expands To Web Browsers This Week appeared first on Search Engine Journal .

Google is now rolling out the August 2023 broad core update. This is the second broad core update of 2023; the previous core update was the March 2023 core update that started on March 15, 2023, and ended on March 28

The key to your SEO success is publishing authentic content and thinking about ranking in terms of concepts, rather than individual signals. That’s according to Googlers Martin Splitt, John Mueller and Danny Sullivan in the latest Search Off the Record episode. The group discussed ranking updates and systems, content, the importance of user-centricity and more.

Google’s newest AI-powered campaign type, Demand Gen campaigns, is now in beta for advertisers. The full rollout is expected to start October 2023. The post Move Over Google Discovery Ads, Get Ready For Demand Gen Campaigns appeared first on Search Engine Journal .

Online leads are not all equal.