When your business is in the news or getting attention online, it’s an opportunity for PPC teams.

Google’s next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize longer web page content for you

Google has added those definition-based contextual links to some of the words placed in the Search Generative Experience answers and results. This is very similar to the featured snippet injected definition links but in this case, you can trigger a conversation in SGE when you ask for more details.

Google seems to now support adding social media links to your Google Business Profiles. You can add your Facebook, Instagram, LinkedIn, Pinterest, TikTok, X (formerly known as Twitter), YouTube and other social links to your business profile.

Google Business Profiles posts feature is not accepting images for the past day or so. When you try to upload an image or photo to your new Google Posts, nothing will happen, it will just not upload the photo.

In June, we reported that Microsoft Advertising would require advertiser identity verification. Well, Microsoft posted an update relaxing those requirements in a big way.

Sales growth is down for B2B products. Ad spending is up. Companies are facing heightened competition for business at a time where buyer budgets are tightening and purchasing cycles are getting longer

Consider practical tips to implement effective content marketing strategies to boost brand awareness, establish online authority, engage customers and drive business growth. The post Why Do Local Businesses Have To Worry About Content Marketing And How Should They Do It?

It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only one talk at MozCon 2023 was specifically local SEO-focused, there were tons of takeaways from multiple presentations that are highly relevant to our space of local SEOs and local business owners! Without further ado, let’s dive right in: Are you categorizing your links yet? I confess unashamedly that Amanda Jordan ’s presentation on local link building was the talk I was looking forward to most this year, and it did not disappoint.

OpenAI unveils an AI moderation system using GPT-4 to reduce the mental burden on human moderators. The post Can GPT-4 Reduce The Human Cost Of Content Moderation