The Google Ads help guide has a new AI assistant.

Amazon is testing highlighting product features and customer sentiment as part of a generative AI “customer review highlights” feature. This seems to be an expansion of the test we reported on in June . Why we care.

Google has reportedly issued refunds to marketers amid claims it has been selling low-quality ads. A representative from the search engine confirmed the payments but insisted it was common practice

Generative AI adoption is surging, especially among young people, presenting opportunities and risks for marketers. The post Generative AI Adoption Rate Eclipsing Smartphones & Tablets appeared first on Search Engine Journal .

YouTube is trialling a new anti-adblocker popup that features a timer warning when the next advert will play. A countdown clock, which reportedly runs for 30 to 60 seconds, appears in the top righthand corner of the message, showing non-paying viewers how long they have left to take action before another ad starts. Viewers can then choose to either “Allow YouTube Ads” or “Try YouTube Premium”.

Google Ads Shopping campaigns will no longer use Enhanced cost-per-click (eCPC) starting in October. Instead, Shopping campaigns using eCPC will behave as though they are using Manual CPC bidding, according to an email Google sent advertisers.

People have long added external links to their blogs in hopes of being seen as relevant.

Most online content feels like stale crackers.

In part one with Lance Bachmann, we spoke a lot about business, growing a business and his passion for his employees.

Google’s John Mueller said on Mastodon a few tips on domain names, but one line was pretty strong. He said, “your domain name is never going to make or break your SEO.”