Google updated the technology that powers PageSpeed Insights The post Google Updates PageSpeed Insights With Lighthouse 11 appeared first on Search Engine Journal .

Avoid the confusion that is common around entities, keywords, and phrases, and use this guide to leverage “Entities” in SEO. The post Entities In SEO: What Are They And Why Do They Matter

Structure your website to help customers understand the site’s hierarchy and also shows the resources available within the section. The post When To Create Localized Folders And Pages For SEO appeared first on Search Engine Journal .

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

YouTube explains how its Shorts algorithm recommends quality videos viewers want, not those aimed at exploiting the system.

Integrating generative AI into search presents a compelling value proposition.

Google updates flight searches to help find cheaper fares with price insights, tracking alerts, and guarantees. The post Google Updates Flight Search Results To Help Find Cheaper Fares appeared first on Search Engine Journal

Grocery delivery service and advertising platform Instacart filed for its IPO on Friday. Why we care

We all want to demonstrate strong results for our clients or stakeholders. But sometimes, pushing to an extreme can undo our efforts. This is much more obvious between different disciplines and departments.

Bing Chat now works in Chrome, Google’s web browser. Microsoft initially launched Bing Chat to work only on its own browser, Edge. Then Microsoft began testing Bing Chat support on other browsers, such as Chrome and Safari, but it was not fully available to all users.